About
AamarnA Lifestyle Magazine, is a new media magazine expressively produced by IONIUM Sdn Bhd - Magazine de savoir vivre du voyageur moderne et urbain, AamarnA focuses on Personalities' Interviews, Business ideas & Trends, Dining and Travel.
AamarnA Lifestyle was founded by AainaA-Ridtz A R and Sh. SFZY, as an alternative new media magazine in creating awareness of living, and the little things that make Life, ever more worthwhile. AamarnA Lifestyle is backed by its founders and a small group of individual investors.
Who will tell whether one happy moment of love or the joy of breathing or walking on a bright morning and smelling the fresh air, is not worth all the suffering and effort which life implies ~ Erich Fromm
Al`Aamaarna {Arabic} is the modern name given to the capital city of Akhenaten, the 'Heretic' Pharaoh of the 18th Egyptian dynasty, built about 1350 BC and abandoned at his death 20 years later. First surveyed and mapped by Napoleon Bonaparte's 1798 expedition, Amarna was never lost as an ancient site. It has always been visible as the ruins of an ancient city and was recognized as such. Investigation by archaeologists began in the late 19th century. Regular annual seasons of excavation were carried out by an expedition of the Deutsche Orient-Gesellschaft between 1911 and 1914, and by the Egypt Exploration Society between 1921 and 1936, and since 1979 {following two survey seasons in 1977 and 1978}. A detailed survey of the city, by B.J. Kemp and S. Garfi, A survey of the ancient city of el-'Amarna, was published by the EES in 1993.
Aamarna is also the name given to the period in Egypt when Akhenaten abolished the traditional cults of Egypt and replaced it with the Aten. This created the first Monotheistic Way of Living, in the World today.
Amarna {also known as Al`Amaarna} is an archeological site on the location of the capital city built by King Akhenaten. The original name used by the ancient Egyptians was Akhetaten, meaning "the Horizon of the Aten". The site was discovered in 1887 when a local woman digging for sebbakh {decomposed organic remains that can be used as plant fertilizer} uncovered a cache of 300 tablets {now known as the Amarna Tablets or Letters}. These tablets were diplomatic correspondence of the Pharaoh and were written in Akkadian, the language commonly used in the Near East in the Late Bronze Age for such communication. It is the only ancient Egyptian city for which we have great details of its internal plan, in large part because the city was abandoned after the death of Akhenaten, and remained uninhabited thereafter.
Amarnan art is unique among the Egytian world for its realistic depiction of its subjects, instead of the strict idealistic formalism universal in Egyptian art up until that point, as well as for depicting many informal scenes such as the royal family playing with their children. Although the Amarna heresy was completely suppressed, the artistic legacy had a more lasting impact.
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